And instead using the influencers, giving these influencers access to Biden, to the vice president, giving them access to the White House in sort of a pay-for-play where you get this experience coming into the White House, meeting the president of the United States which is something very few of us get to do and then in doing so, there’s kind of an expectation that you will then make positive stories, do positive coverage for Biden, for the Biden White House," Selepak said. Selepak called it hypocritical for Democrats to express concern about the dangers of TikTok while using it to spread their message, even if they're not directly posting to the platform themselves. “The president has been very, very clear about his concerns, his national security concern as it relates to the American people with this app," White House Press Secretary Karine Jean-Pierre told reporters last week. If TikTok is banned in the United States, it may be a scramble to shift followers from to other platforms. According to Axios, Sisson is among the creators working with the White House. Influencers often have accounts on multiple platforms, like progressive Gen Z activist Harry Sisson who has about 665,000 followers on TikTok, 124,000 on Twitter, 10,000 on Instagram and 5,000 on YouTube. It makes only perfect sense that Democrats would be using social media to reach their base voters, which are younger people who are more likely to be on these platforms, use them more often and be more influenced by the messages that they see on social media because they’re less inclined to consume traditional media and get a broader scope of stories," said Andrew Selepak, an instructional assistant professor at the University of Florida's Department of Media Production, Management, and Technology. during the pandemic.īiden's political accounts on YouTube and Instagram feature short form videos, or "shorts" to encourage voter turnout, promote the president's accomplishments and criticize Republicans. Then, the White House hosted the popular K-pop band BTS last summer to discuss Asian inclusion and representation as well as address anti-Asian hate crimes – which expontentially grew across the U.S.
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